Horton's Steam Fair

Horton's Steam Fair is one of the UK’s most unique and nostalgic event experiences. Founded in 1990 by James Horton, this family-run fair has built a loyal following thanks to its stunning collection of vintage steam-powered rides and traditional amusements. Whether it’s delighting families at county shows or bringing something a little different to a wedding or festival, Horton’s delivers a truly unforgettable experience. 

When the team came to us, they needed a website that would not only showcase their incredible rides and attractions, but also reflect their unmistakable style – something that would instantly capture the magic and charm of the fair, while helping them grow their visibility and reach online.

Horton's Steam Fair website on desktop

What was required

  • A bespoke website design to reflect their unmistakable vintage style
  • A redesigned logo and visual identity to unify the brand and wow their audience
  • Improved UX to showcase events, attractions and hire opportunities
  • Clear content to support both public visitors and private event bookings
  • A scalable platform to support ongoing SEO & PPC marketing

What we did

  • Redesigned their logo – a bold, intricate and nostalgic design inspired by traditional fairground artistry, rich colours and timeless feel
  • Built a bespoke website that feels like stepping into the fair – warm, whimsical and packed with charm
  • Streamlined user journeys to help visitors quickly find event info or hire the fair for their own occasion
  • Wrote clear, engaging home page content that brings the Horton’s story to life and supports organic SEO
  • Implemented a flexible platform ready for paid campaigns and long-term digital growth
  • Launched SEO and PPC support to help drive tickets and token sales, as well a hire enquiries 

The result? A beautiful blend of heritage and modern design. Horton’s now has a digital identity that lives up to the magic they create on the ground.

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Horton's Steam Fair website on mobile
Horton's Steam Fair website on mobile
Horton's Steam Fair website on mobile
Nick Fenmor Collins

Nick Fenmor Collins - Founder

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