With 2017 coming around the corner, I am kind of gob-smacked how quick this year has been. Trends are game changers, knowing what's out there is important
and especially so in the web industry whether you are UX, UI, Visual designers.
Web is the arena of change, and I believe 2017 will introduce these 4 features.
Mobile first Approach
Seeing brands adopting this approach, there is a sudden demand that larger corporations make a move to Mobile first approach. As the name suggests, mobile
first design is focusing on designing for mobile then larger screens.
At one point when going through Safari on my iPhone and looking at Wiggle, I noticed how the content is different to a Desktop view. Focusing on specific
areas to display helps to get that core information needed on Mobile view.
Video is becoming King
We thought content is King, video is slowly making a comeback especially the way we use videos to tell a story. Hubspot suggests that 90% of users looking at product videos helps to make a decision about the
product with 80% of users recalling a particular ad viewed in the past 30 days.
Minimalist Design
Minimal design is becoming a prominent trend with modern websites. Simple Call To Actions with effective imagery can help get the message across. I believe
with upcoming trends - "less is more‚ will stick for a couple of years especially now we are aiming for that Mobile-first design.
Originality
From videos to imagery, I believe original imagery can make a difference as opposed to stock imagery. Original content is coming out on top, allowing users
to understand more about the product/service. Stock images are becoming a generic concept where you might see the same photo in another alternative
website.
If we look at Nanny's Choice, vector imagery allows us to tell a playful story of the company's target audience. You would instantly know who is the target
audience and understand the authenticity of their brand.
Conclusion
Website Success thrives on making a difference on web, always combining current design trends with our extensive marketing experience. It's beneficial
to apply some of these trends as some may relate to your product or services but also keeping in mind what's happening in the industry.
businesses who trust us with their brand
frequently asked questions
CAN YOU MARKET MY EXISTING SITE?
Honestly? That depends… We rarely say no to a challenge, but we do know that some website platforms perform better than others for security, SEO and user experience.
So, if your website is old and/or not up to scratch for the new search engine criteria, we will be honest with you. There’s no point promising you we can when we know we can’t - who will be happy with that?!
So, we carry out a series of performance tests on your existing site and let you know where improvements can be made and what we can do to help.
We can also build you a new website – check out our BUILD section for more information.
Click on the link below to start a conversation with the team.
HOW DO I KNOW I’M GETTING GREAT RESULTS?
We are as transparent as you want us to be! We provide a monthly report on all the activity we’re setting up and managing for you – with as much or as little detail as you can handle!
We keep you up to date with any changes we make to improve your website and marketing campaigns. If things aren’t working, we’ll also let you know, give our recommendations on how to improve your results and let you know what we’re doing next.
HOW DO YOU KNOW WHAT MARKETING IS RIGHT FOR MY BUSINESS?
We always start with a digital marketing strategy, to make sure our marketing plan is effective for you. Our in-house Digital Specialists will:
Take the time to understand you, your market, your products/services and competitors.
Discuss aims for your business and your budgets, so we can give you the best advice and do the best job for you.
Research keywords, competitors and marketplace, to map out a digital marketing plan tailored to your business.
Get going and put your marketing activity into place…
… Bring in lots of great results for you!
Share them with you in a monthly report and make suggestions on how we could do even better next month!
HOW LONG DOES IT TAKE TO SEE RESULTS?
We test all campaigns and any changes we make to make sure they remain effective. We try lots of things, some will work, and some won’t. We’ll carry on doing the things that work to get the best return for you on your investment.
As a gauge, we’d expect an advert to prove its worth within 2 weeks but Linked In advertising we advise keeping in place for at least 1 month. We regularly monitor adverts and if any aren’t working, we stop them and try something new.
SEO on a website is a longer process and can take anything between 3 – 9 months to show results. It also depends on whether your site is shiny brand new, or an established website.
HOW MUCH DO YOU CHARGE FOR DIGITAL MARKETING?
Pricing depends on how many of our services you decide to take and what level of service and reporting you want. We won’t sell you a service if we don’t think you need it.
There will be an initial set up cost for any new client and then our services are charged on a monthly basis, starting at £350 per month. For a proposal tailored to your business click on the button below.
WHAT IF I DON’T KNOW WHAT I WANT? HOW CAN YOU HELP?
Between us all, we have a scary number of years’ experience in SEO, website development, conversion increase, lead generation, digital advertising, social media, email marketing and customer journey planning, Phew! So, we usually have a few ideas to get your activity started!
We also don’t just do things for the sake of it. We chat about what you need to achieve for your business and what problems you’re facing, plus any other marketing you have running, and we work out the best recipe of digital activity for achieving your objectives.
Jay Faustino - Creative Web Developer
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With the best CMS in the world we can execute and design even the most out there ideas! We’re looking forward to delivering your next website...
